Watch cups rise…Cupcakes are all about PUSH UP POWER, and generally are meant to be put in your bra below the breasts for extra oomph! Takeouts, their first product, are a bit softer and allow for a variety of useful placements within the bra/bathing suit (below for push up, on the sides for cleavage or just over for volume). Cupcakes are all about PUSH UP POWER, and generally are put below the breasts for oomph! Both are made of medical grade silicone and are great at what they do, with cupcakes feeling noticeably firmer and takeouts a bit closer to real breast cushiness.