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Ronen Chen graduated from
Shenkar, Israel's prestigious fashion school in 1990. After a few years of
design experience for local fashion labels, Ronen set out in 1993 to
design his own unique label. He began by designing collections
characterized mainly by sophisticated, fluid evening dresses with clean
lines. Within one year, he opened his first boutique and studio on
Tel-Aviv's fashionable Sheinkin Street and began designing larger
collections, still faithful to the dame design concept: femininity,
modernity and comfort. In 1995, Ronen first exhibited his collection in
London. The style, which has become the his trademark in Israel, proved a
success abroad. His dresses caught the expert eyes of the European buyers
and the orders followed. Three years later, he expanded his market to the
United States. Today, Ronen Chen's collections are sold in selected
boutiques throughout the world. |
